Music videos have been capturing our attention for decades and the artistry behind them has evolved in ways that solidifies their importance culturally, their vital role in the entertainment industry and their endless possibilities for visual self-expression. A music video is simply one interpretation of sound captured, picked out of an infinite pool of ideas. In many ways, it is as close as a listener will get to seeing through a musician’s eyes and into their mind, as influenced by their music and preserved in time.
Digital media artist Josh Goldenberg, also known as Glassface, is committed to this art form with such passion, in a way that the music industry needs to be thankful for. The creation and promotion of music is a team effort, and artists are finding themselves lucky to work with someone with Glassface’s vision and more importantly, his ability to execute that vision. Attention to detail, risk-taking, creativity, hard work and multifaceted talent are all features that help make up Glassface’s charm as a director and artist.
Working with a wide range of clients, Glassface has built a CV of work created with like-minded innovators, and this has helped strengthen the product. When an artist is able to collaborate well with another artist of a different medium and get excited about similar ideas, the outcome is truly special.
In his latest work, with Tunji Ige, as premiered via Complex, the audience escapes into a world that is believable and detached from reality at the same time. Through gorgeous country landscapes and urban abandonment, the video presents a variety of curious conflicts between Tunji Ige and another character, Tunji Ige and himself and Tunji Ige and modern circumstance. Toss in text messages and app alerts dismissed by a surreal hand across the screen and there is a lot to take in and digest. Find yourself getting lost in these stunning and intricate images, flawlessly tied together and strengthen by Tunji’s track, “Ball Is Life,” and you’ll realize five minutes goes by quickly.
Check out our Q+A to learn more about Glassface’s world and the dynamism behind his art.